Led brand identity and environmental design for The Playground Global — building a cohesive visual system across 7 basketball facilities in Canada and the U.S., including illustrated murals, merch, and environmental graphics.
2021 – 2024
Lead Creative
Led branding across multiple Playground Global locations
Designed logo systems and identity assets
Created large-scale murals and environmental graphics
Designed merch and apparel graphics
Collaborated directly with founder on vision and execution
Creative Direction
Brand Identity Design
Environmental Design
Mural Illustration
Merch Design
Visual Systems
Worked directly with founder Sam Ibrahim to design brand identities and visual systems across Playground Global's 6 GTA locations and their Houston, Texas facility — from logo development through full environmental execution.
Created large-scale illustrated murals across courts, training areas, and cafés — turning each facility into a recognizable, culture-driven space with a distinct visual identity. Mural work focused on illustrated concepts developed and executed hands-on.
Extended the brand into merchandise, designing apparel graphics that carried the same visual language beyond the walls and into the community.
The brand gained significant media attention, with features on blogTO, CTV News and Breakfast Television — validating the cultural impact of the spaces and the visual identity behind.
Led brand identity and environmental design for The Playground Global — building a cohesive visual system across 7 basketball facilities in Canada and the U.S., including illustrated murals, merch, and environmental graphics.
2021 – 2024
Lead Creative
Led branding across multiple Playground Global locations
Designed logo systems and identity assets
Created large-scale murals and environmental graphics
Designed merch and apparel graphics
Collaborated directly with founder on vision and execution
Creative Direction
Brand Identity Design
Environmental Design
Mural Illustration
Merch Design
Visual Systems
Worked directly with founder Sam Ibrahim to design brand identities and visual systems across Playground Global's 6 GTA locations and their Houston, Texas facility — from logo development through full environmental execution.
Created large-scale illustrated murals across courts, training areas, and cafés — turning each facility into a recognizable, culture-driven space with a distinct visual identity. Mural work focused on illustrated concepts developed and executed hands-on.
Extended the brand into merchandise, designing apparel graphics that carried the same visual language beyond the walls and into the community.
The brand gained significant media attention, with features on blogTO, CTV News and Breakfast Television — validating the cultural impact of the spaces and the visual identity behind.
Led brand identity and environmental design for The Playground Global — building a cohesive visual system across 7 basketball facilities in Canada and the U.S., including illustrated murals, merch, and environmental graphics.
2021 – 2024
Lead Creative
Led branding across multiple Playground Global locations
Designed logo systems and identity assets
Created large-scale murals and environmental graphics
Designed merch and apparel graphics
Collaborated directly with founder on vision and execution
Creative Direction
Brand Identity Design
Environmental Design
Mural Illustration
Merch Design
Visual Systems
Worked directly with founder Sam Ibrahim to design brand identities and visual systems across Playground Global's 6 GTA locations and their Houston, Texas facility — from logo development through full environmental execution.
Created large-scale illustrated murals across courts, training areas, and cafés — turning each facility into a recognizable, culture-driven space with a distinct visual identity. Mural work focused on illustrated concepts developed and executed hands-on.
Extended the brand into merchandise, designing apparel graphics that carried the same visual language beyond the walls and into the community.
The brand gained significant media attention, with features on blogTO, CTV News and Breakfast Television — validating the cultural impact of the spaces and the visual identity behind.