Sanrio Licensed Collection
Led creative direction for Sanrio licensed collections — owning the full lifecycle from concept and licensing approvals through product design, campaign execution, and launch across a 5-year partnership.
YEAR
2020-2025
ROLE
Creative Direction
Product Design
Licensing & Approvals Packaging & Print
Campaign Creative
Photography Direction Content Creation
Web & Ecommerce Assets
SERVICES
Creative Direction
Product Design
Licensing & Approvals
Packaging & Print Assets
Campaign Creative (Ads, Social, Email)
Web & Ecommerce Assets
Photography Direction
Content Creation
About the project
Developed character-based collections featuring Hello Kitty, Kuromi, My Melody, and more — working within Sanrio's strict brand guidelines while keeping each collection feeling fresh and modern.
Managed all licensing submissions and approvals directly with Sanrio, translating brand assets into production-ready product designs across multiple drops.
Directed the full creative rollout — ads, social, email, web, and photography — building mood boards and visual references to ensure consistency across every touchpoint and launch.
Smooth Scroll
This will hide itself!
This will hide itself!
Sanrio Licensed Collection
OVERVIEW
Led creative direction for Sanrio licensed collections — owning the full lifecycle from concept and licensing approvals through product design, campaign execution, and launch across a 5-year partnership.
YEAR
2020-2025
ROLE
Creative Direction
Product Design
Licensing & Approvals Packaging & Print
Campaign Creative
Photography Direction Content Creation
Web & Ecommerce Assets
SERVICES
Creative Direction
Product Design
Licensing & Approvals
Packaging & Print Assets
Campaign Creative (Ads, Social, Email)
Web & Ecommerce Assets
Photography Direction
Content Creation
About the project
Developed character-based collections featuring Hello Kitty, Kuromi, My Melody, and more — working within Sanrio's strict brand guidelines while keeping each collection feeling fresh and modern.
Managed all licensing submissions and approvals directly with Sanrio, translating brand assets into production-ready product designs across multiple drops.
Directed the full creative rollout — ads, social, email, web, and photography — building mood boards and visual references to ensure consistency across every touchpoint and launch.
Smooth Scroll
This will hide itself!
This will hide itself!
Sanrio Licensed Collection
OVERVIEW
Led creative direction for Sanrio licensed collections — owning the full lifecycle from concept and licensing approvals through product design, campaign execution, and launch across a 5-year partnership.
YEAR
2020-2025
ROLE
Creative Direction
Product Design
Licensing & Approvals Packaging & Print
Campaign Creative
Photography Direction Content Creation
Web & Ecommerce Assets
SERVICES
Creative Direction
Product Design
Licensing & Approvals
Packaging & Print Assets
Campaign Creative (Ads, Social, Email)
Web & Ecommerce Assets
Photography Direction
Content Creation
About the project
Developed character-based collections featuring Hello Kitty, Kuromi, My Melody, and more — working within Sanrio's strict brand guidelines while keeping each collection feeling fresh and modern.
Managed all licensing submissions and approvals directly with Sanrio, translating brand assets into production-ready product designs across multiple drops.
Directed the full creative rollout — ads, social, email, web, and photography — building mood boards and visual references to ensure consistency across every touchpoint and launch.
Smooth Scroll
This will hide itself!
This will hide itself!