Crunchyroll Licensed Collection
Led creative direction for Crunchyroll licensed collections — designing product-driven releases across 6 major anime titles for ecommerce and fan-focused drops.
YEAR
2021 – 2026
ROLE
Lead Creative
Owned end-to-end creative direction across all Crunchyroll collections
Designed product concepts based on multiple anime IPs
Collaborated with brand representatives for approvals and revisions
Directed campaigns across ads, social, motion, and web
Ensured consistency across product, content, and launch assets
SERVICES
Creative Direction
Product Design
Licensing & Approvals
Campaign Creative (Ads, Social, Motion)
Web & Ecommerce Assets
Photography Direction
Content Creation
About the project
Developed collections across Attack on Titan, My Hero Academia, Haikyuu, Cowboy Bebop, Black Clover, and God of Highschool — working directly with Crunchyroll brand representatives to ensure every design stayed true to the IP while translating authentically into product.
Managed all licensing submissions and approvals per title, adapting to the distinct visual language of each series without losing consistency across the broader collection.
Directed full campaign execution across ads, social, motion, and web — including lifestyle shoots, UGC, and launch assets built specifically for anime fanbases.
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Crunchyroll Licensed Collection
OVERVIEW
Led creative direction for Crunchyroll licensed collections — designing product-driven releases across 6 major anime titles for ecommerce and fan-focused drops.
YEAR
2021 – 2026
ROLE
Lead Creative
Owned end-to-end creative direction across all Crunchyroll collections
Designed product concepts based on multiple anime IPs
Collaborated with brand representatives for approvals and revisions
Directed campaigns across ads, social, motion, and web
Ensured consistency across product, content, and launch assets
SERVICES
Creative Direction
Product Design
Licensing & Approvals
Campaign Creative (Ads, Social, Motion)
Web & Ecommerce Assets
Photography Direction
Content Creation
About the project
Developed collections across Attack on Titan, My Hero Academia, Haikyuu, Cowboy Bebop, Black Clover, and God of Highschool — working directly with Crunchyroll brand representatives to ensure every design stayed true to the IP while translating authentically into product.
Managed all licensing submissions and approvals per title, adapting to the distinct visual language of each series without losing consistency across the broader collection.
Directed full campaign execution across ads, social, motion, and web — including lifestyle shoots, UGC, and launch assets built specifically for anime fanbases.
Smooth Scroll
This will hide itself!
This will hide itself!
Crunchyroll Licensed Collection
OVERVIEW
Led creative direction for Crunchyroll licensed collections — designing product-driven releases across 6 major anime titles for ecommerce and fan-focused drops.
YEAR
2021 – 2026
ROLE
Lead Creative
Owned end-to-end creative direction across all Crunchyroll collections
Designed product concepts based on multiple anime IPs
Collaborated with brand representatives for approvals and revisions
Directed campaigns across ads, social, motion, and web
Ensured consistency across product, content, and launch assets
SERVICES
Creative Direction
Product Design
Licensing & Approvals
Campaign Creative (Ads, Social, Motion)
Web & Ecommerce Assets
Photography Direction
Content Creation
About the project
Developed collections across Attack on Titan, My Hero Academia, Haikyuu, Cowboy Bebop, Black Clover, and God of Highschool — working directly with Crunchyroll brand representatives to ensure every design stayed true to the IP while translating authentically into product.
Managed all licensing submissions and approvals per title, adapting to the distinct visual language of each series without losing consistency across the broader collection.
Directed full campaign execution across ads, social, motion, and web — including lifestyle shoots, UGC, and launch assets built specifically for anime fanbases.
Smooth Scroll
This will hide itself!
This will hide itself!