CUCU Covers — Brand, Product & Creative Direction
Led creative direction and execution for CUCU Covers, helping scale the brand into a licensed DTC business serving over 850,000+ customers across multiple product categories and collaborations.
YEAR
2019 – 2026
ROLE
Art Director / Lead Creative
Led end-to-end creative across product, campaigns, and ecommerce
Secured and launched major licensing partnerships
Expanded product line across 5+ categories
Built internal systems for production, SKUs, and file management
Directed designers, photographers, and content creators
SERVICES
Creative Direction
Brand Development
Product Design Licensing & Partnerships
Packaging & Print Production
Ecommerce (Shopify)
Campaign Creative — Content Production
About the project
Joined CUCU Covers at an early stage and led creative across every area of the business for 7 years — from product design to packaging, campaigns, and ecommerce.
Played a key role in expanding a single-product brand into a multi-category DTC business with licenses across Sanrio, NBA (NBALAB), Crunchyroll, Pusheen, Transport for London, and S.L. Benfica — serving 850,000+ customers.
Built the full creative ecosystem: product systems, packaging, web, campaigns, and the internal workflows that made it all repeatable and scalable.
Smooth Scroll
This will hide itself!
This will hide itself!
CUCU Covers — Brand, Product & Creative Direction
OVERVIEW
Led creative direction and execution for CUCU Covers, helping scale the brand into a licensed DTC business serving over 850,000+ customers across multiple product categories and collaborations.
YEAR
2019 – 2026
ROLE
Art Director / Lead Creative
Led end-to-end creative across product, campaigns, and ecommerce
Secured and launched major licensing partnerships
Expanded product line across 5+ categories
Built internal systems for production, SKUs, and file management
Directed designers, photographers, and content creators
SERVICES
Creative Direction
Brand Development
Product Design Licensing & Partnerships
Packaging & Print Production
Ecommerce (Shopify)
Campaign Creative — Content Production
About the project
Joined CUCU Covers at an early stage and led creative across every area of the business for 7 years — from product design to packaging, campaigns, and ecommerce.
Played a key role in expanding a single-product brand into a multi-category DTC business with licenses across Sanrio, NBA (NBALAB), Crunchyroll, Pusheen, Transport for London, and S.L. Benfica — serving 850,000+ customers.
Built the full creative ecosystem: product systems, packaging, web, campaigns, and the internal workflows that made it all repeatable and scalable.
Smooth Scroll
This will hide itself!
This will hide itself!
CUCU Covers — Brand, Product & Creative Direction
OVERVIEW
Led creative direction and execution for CUCU Covers, helping scale the brand into a licensed DTC business serving over 850,000+ customers across multiple product categories and collaborations.
YEAR
2019 – 2026
ROLE
Art Director / Lead Creative
Led end-to-end creative across product, campaigns, and ecommerce
Secured and launched major licensing partnerships
Expanded product line across 5+ categories
Built internal systems for production, SKUs, and file management
Directed designers, photographers, and content creators
SERVICES
Creative Direction
Brand Development
Product Design Licensing & Partnerships
Packaging & Print Production
Ecommerce (Shopify)
Campaign Creative — Content Production
About the project
Joined CUCU Covers at an early stage and led creative across every area of the business for 7 years — from product design to packaging, campaigns, and ecommerce.
Played a key role in expanding a single-product brand into a multi-category DTC business with licenses across Sanrio, NBA (NBALAB), Crunchyroll, Pusheen, Transport for London, and S.L. Benfica — serving 850,000+ customers.
Built the full creative ecosystem: product systems, packaging, web, campaigns, and the internal workflows that made it all repeatable and scalable.
Smooth Scroll
This will hide itself!
This will hide itself!